Ski Better Faster

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The ski industry is small. Resort operators do everything they can to get two strong seasons of revenue out of their properties. After lift tickets and ski rentals, customers spend the next largest amount on private ski guides and instruction. Yet that money doesn’t go to instructors, who are paid poorly and rely on building relationships with their clients to maximize tips.



Provocateur, professional heretic, slayer of myths, speaker of truthiness to powerfulness, and defender of the Oxford comma.

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